Benefits for UX Teams

Bring Eye-Tracking Insights to your UX Research
We quantify people’s gaze patterns and eye movements to determine the relative importance of visual features.

Remove friction from the customer journey
With Viaretina’s Metrics, you can objectively understand how best to make users engage with your key messages and CTAs.

Eliminate conflict and subjectivity
By using the visual data from Viaretina, it’s incredibly easy to effectively communicate the reason behind specific changes.