We quantify people’s gaze patterns and eye movements to determine the relative importance of visual features.
Remove friction from the customer journey
With Viaretina’s Metrics, you can objectively understand how best to make users engage with your key messages and CTAs.
Eliminate conflict and subjectivity
By using the visual data from Viaretina, it’s incredibly easy to effectively communicate the reason behind specific changes.
Make Smarter Design Decisions
In today’s zero patience economy, you need a way to break through the noise. With our data-driven approach, get a detailed and in-depth analysis of your web pages design and expert advice on changes that will enhance customer experience and increase conversions.
Supercharge your UX research
Ensure the most important design elements get the maximum exposure and the best readability. We combine data-driven UX metrics and Predictive Eye-Tracking to assess the efficiency of your design regarding the targeted goals.
The total cognitive load, or amount of mental processing power needed to go through your content, affects how easily users find content and achieve goals. Your user's attention is a precious resource, and should be allocated accordingly.