Solution for UX Designers

Measure and Improve Visual Experience

Design matters. If your most important content isn’t visible within three seconds, chances are you’ve lost your audience.

Viaretina's Visual Attention Analysis and Design Metrics let you benchmark designs and create user experiences that consistently convert.

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Benefits for UX Teams

Bring Eye-Tracking Insights to your UX Research

We quantify people’s gaze patterns and eye movements to determine the relative importance of visual features.

Remove friction from the customer journey

With Viaretina’s Metrics, you can objectively understand how best to make users engage with your key messages and CTAs.

Eliminate conflict and subjectivity

By using the visual data from Viaretina, it’s incredibly easy to effectively communicate the reason behind specific changes.

Make Smarter Design Decisions

In today’s zero patience economy, you need a way to break through the noise. With our data-driven approach, get a detailed and in-depth analysis of your web pages design and expert advice on changes that will enhance customer experience and increase conversions.

Supercharge your UX research

Ensure the most important design elements get the maximum exposure and the best readability. We combine data-driven UX metrics and Predictive Eye-Tracking to assess the efficiency of your design regarding the targeted goals.
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Eliminate Friction

Identify and quantify pain points that prevent you to increase your conversion rate on your web pages, emails or mobile apps. We turn those insights into actionable recommendations for you.
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Reduce cognitive Load

The total cognitive load, or amount of mental processing power needed to go through your content, affects how easily users find content and achieve goals. Your user's attention is a precious resource, and should be allocated accordingly.
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Make Data-Driven Decisions

Viaretina shows how design influences audience attention. Build consensus by visually demonstrating the science behind creative decisions.
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Our Clients

We've had fluid, precise and concrete discussions, and this first collaboration perfectly met our expectations. The quality of the final report and the delivery meeting is to be noted - about both content and form.
Stéphane C. Project & UX Manager, Customer Experience Team, (Sporting Goods Retailer)

Effortless Insights

Our experts surfaces your biggest opportunities and issues.
We will empower your UX team with rich visualizations to help you improve your content and use the right data with your stakeholders.

GDPR Compliant

No Integration

Actionable Insights

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Increase content effectiveness

Get easy-to-understand attention insights

Handle your users’ shrinking attention spans

If you’re wondering how to handle your customers’ shrinking attention spans and high expectations for your content, you’ve come to the right place.
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Have any questions regarding the way we work with UX teams?
Contact our Founder, Gabriel Gastaud.
He’ll be happy to help you.
Schedule a meeting

We'd love to talk about your content

To learn how Viaretina could improve your design process and increase conversion rates, book some time with us or send a message.