Viaretina has developed an analytical solution that deciphers visual pathways and measures the factors influencing online users' perception. Based on the results obtained, we provide concrete and actionable recommendations to enhance understanding of the offering and boost conversions.
We've developed a method based on three foundational pillars described below. The combination of these three pillars provides optimal visibility into the effectiveness of the design, facilitating quick comprehension of key messages and promoting the intended action.
Predictive Eye-Tracking
Artificial Intelligence simulates a lab-based Eye-Tracking study (evaluated at 92% reliability by MIT). Large-Scale User Studies Data collection from lab studies involving thousands of participants.
Machine Learning Identification and modeling of predictive patterns associated with visual pathways.
Predictive Results Prediction models are applied to both desktop and mobile screens.
UX Metrics
Data-driven measurements to assess aesthetic aspects, and an objective evaluation grid to review the ergonomics and design of interactions. Visual Design Aesthetic review backed by objective data (AI).
Usability Assessment of accessibility, usability, and ergonomics.
Interaction Design Analysis of the user interface to enhance interactions.
Contextualization
Usage modeling and visualization of results. Consideration of Scrolling and Devices A proprietary model based on research simulates scrolling behavior depending on the device (Desktop vs. Mobile).
Scoring Model Incorporates 15 metrics to determine the Viaretina score and its sub-scores (Load, Scan, Act).
Industry Expertise and Data Visualization Graphical representation of data to support decision-making for Marketing and UX teams.
We use this method to evaluate your digital content: web pages, e-mails and mobile applications.
When users discovers digital content, we break down their visual experience into three main stages: Load, Scan, Act. To simplify the interpretation of results, we have developed the Viaretina score, which measures the effectiveness of the design in driving conversion.
The Viaretina score is based on the sub-scores Load, Scan and Act, themselves based on 15 metrics.
Load
The first stage is based on content loading times and the way in which the first visual signals are returned, to confirm that the display process expected by the user is running smoothly.
Scan
This stage includes, from the very first seconds, the elements influencing the formation of the first impression, the visual path observed, the simplicity of the texts to be read and the order in which the elements are seen.
Act
The content must facilitate rapid interpretation of key messages, and call-to-action (CTA). Usability and interaction design are also evaluated to help achieve objectives.
"Superb solution, great analyses, thank you for the insights and recommendations that feeds the teams and serves the end customers 🤝"
