Increase your conversion rate

A comprehensive visual experience audit is the fastest, most efficient way to determine why your landing page design isn't performing as well as it should be.
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Visual Experience Audit
Visual Experience Metrics

Get the most out of your visitor's attention

With our data-driven approach, get a detailed and in-depth analysis of your landing page design and expert advice on changes that will improve your visitor’s experience and increase conversions!
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CRO

Increase Conversions

Boost your conversions and revenue from the same traffic by harnessing visual attention on what matters.

Improve UX

We evaluate friction points and areas of improvement regarding the user experience on your landing page.

Reduce Bounce Rate

Make sure your most important message and CTA are effectively seen in the first few seconds.

Lower CPA

Reduce your cost-per-acquisition and drive a higher ROI for your PPC ad spend.

What exactly does a detailed report include?

A comprehensive 30+ pages report will be delivered.
Our Visual Experience Report includes your final score, the visual experience analysis results and our custom recommendations.
  • Visual Experience Score

    • Visual Experience Score

    How does your landing page design supports your conversion goals ?
    Get a clear visibility on your landing page design performance. Compare the visual experience upon devices to ensure both desktop and mobile successfully support your business goals.

    • Top-level Visual Experience Score
    • Desktop & Mobile scores
    • Load, Scan & Act scores

    visual-experience-audit
  • 1. Load

    • Load

    How fast does your visual design load?
    Retaining users is crucial to improving conversions. Slow sites have a negative impact on revenue, and the opposite is also true.

    • Page Speed Score
    • First Contentful Paint
    • Largest Contentful Paint

    landing page speed load
  • 2. Scan

    • Scan

    How visually appealing is your design? Which areas of your copy will grab the user's attention?
    First impression matters. The most dominant sense in majority of people is our sight.  Identify visual attention errors and gain deeper insights to consumer visual engagement.

    • Aesthetic Review
    • Content Readability
    • Visual Attention Heat Maps
    • Focus Maps
    • Gaze Path

    landing page design audit
  • 3. Act

    • Act

    How easily will users see and interact with the content?
    The call to action is a key ingredient to any effective landing page. We evaluate the CTA placement, design and the surrounding areas of interest like headline and hero image.

    • Call-to-Action Efficiency
    • Content Viewability
    • Processing Order
    • Levels of Attention
    • Thumb-zones

    landing page cta audit
  • Recommendations

    • Recommendations

    The analysis informs recommendations on how to optimize your landing page design, improve business performance, and increase ROI.

    • Recommendations for solving the problems found
    • Prioritization according to the level of severity
    • Areas of improvement to increase conversions

    landing-page-audit-recommendations

    Our 4-steps process

    Once we agree about the landing pages to assess, you receive your report 5 business days later in your inbox.
    Then, we plan a delivery meeting to discuss about the findings and concrete actions.
    • 1
      Contact & Scope

      The first step is to get in touch and to define the landing pages you want to assess.

      Contact us
    • 2
      Execution

      We evaluate your design and perform our algorithms to score your landing page. We review your results and prepare a set of recommendations.

    • 3
      Report Delivery

      We form the final report based on the conducted analysis with recommendations for improving user experience and conversion rates.

    • 4
      Delivery Meeting

      We present the results and discuss possible solutions with you and your stakeholders during a video-conference meeting.

    Thank you very much for the great report and the presentation. It was super useful, comprehensive and most importantly very concrete, so that we know exactly what to do next.

    Gilles Langrand Chief Marketing Officer at Cliple
    Gilles Landrand

    The analysis and recommendations resulting from the report are extremely valuable. We can clearly visualize the priority optimization points.

    Ange Pozzo di Borgo Chief Digital Officer at Becoming Group
    Ange Pozzo di Borgo

    Thank you! This was an excellent piece of work: professional, thorough, and actionable for the team. We’re very happy with the work ViaRetina has done for us to improve user experience and conversion rates on our landing pages.

    Sebastien Pellicano Head Of International Software Sales & E-Commerce at NACON
    Sebastien testimonial

    Data & Research Speak Louder Than Opinions

    Predictive Eye-Tracking

    As accurate as real Eye Tracking (92%, Approved by MIT)

    UX/UI Metrics

    Usability, Visual Design and Interaction Design review

    Contextualization

    Research-based model to simulate the users behavior and context

    Data-Visualization

    We work hard to keep it simple.

    We developed a unique approach to measure and improve your landing pages

    ViaRetina provides consulting services to evaluate how prospects and clients will react to your design.

    We combine neuromarketing research and artificial intelligence to help you and your stakeholders measure visual attention and optimize conversion rates on your landing pages.

    Our Visual Experience Report includes:

    • A comprehensive report
    • A priority action plan
    • A delivery meeting
    • A follow-up call
    Gabriel-Gastaud

    TALK TO THE EXPERT

    Have any questions regarding Visual Experience Reports?
    Contact our Founder, Gabriel Gastaud.
    He’ll be happy to help you.
    Schedule a meeting

    We'd love to talk about your landing page

    To learn how ViaRetina could improve your design process and increase conversion rates, book some time with us or send a message.