Get a detailed, in-depth analysis of the design of your digital content and expert advice on the changes that will impact the visual experience of your audience.
Bring Eye-Tracking Insights to your UX Research
We quantify people’s gaze patterns and eye movements to determine the relative importance of visual features.
Remove friction from the customer journey
With Viaretina’s Metrics, you can objectively understand how best to make users engage with your key messages and CTAs.
Eliminate conflict and subjectivity
By using the visual data from Viaretina, it’s incredibly easy to effectively communicate the reason behind specific changes.
In today’s zero patience economy, you need a way to break through the noise. With our data-driven approach, get a detailed and in-depth analysis of your web pages design and expert advice on changes that will enhance customer experience and increase conversions.
Eye-Tracking
Supercharge your UX research
Ensure the most important design elements get the maximum exposure and the best readability. We combine data-driven UX metrics and Predictive Eye-Tracking to assess the efficiency of your design regarding the targeted goals.
Friction
Eliminate Friction
Identify and quantify pain points that prevent you to increase your conversion rate on your web pages, emails or mobile apps. We turn those insights into actionable recommendations for you.
Efficiency
Reduce cognitive Load
The total cognitive load, or amount of mental processing power needed to go through your content, affects how easily users find content and achieve goals. Your user's attention is a precious resource, and should be allocated accordingly.
Action
Make Data-Driven Decisions
Viaretina shows how design influences audience attention. Build consensus by visually demonstrating the science behind creative decisions.
"The conducted study revealed the unseen elements at the website's entrance, and it allowed us to reposition the key elements according to our objectives. It also reinforced positions taken at the beginning of the design in our workshops. The presentation was very clear, accessible, and adhered well to the planned timing."
Matthieu Atlani
Head of UX & Engagement, LE POINT
Handle your users' shrinking attention spans
If you’re wondering how to handle your customers’ shrinking attention spans and high expectations for your content, you’ve come to the right place.
