Increase your
click-through rate

A comprehensive visual experience report is the fastest, most efficient way to determine why your email design isn't performing as well as it should be.
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Visual Experience Audit
Visual Experience Metrics
Email Open

Get the most out of every opens

Everyone is busy, meaning most subscribers won’t have the time to read everything in your email. We ensure your campaign is in the best shape possible to boost your email channel ROI.

Email Clicks

Supercharge your click rates

Our Visual Experience Report will provide a clear picture of what's being seen and what is not. Our goal is to help you capture attention on what matters. So, you can focus on maximizing clics

Visual Attention Insights

Go beyond opens and clicks

Get insights that go beyond opens and clicks to help focus efforts for future campaigns. We’ll show you precisely what needs to be done to get the most out of your email campaign's design.

Get the most out of your subscriber's attention

With our data-driven approach, get a detailed and in-depth analysis of your email creative and expert advice on changes that will improve your subscriber’s experience and increase conversions!
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Promotional Emails

Promotional newsletters, special offers or featured products emails are critical for your business. Ensure they are maximizing your revenue.

Triggered Emails

From your welcome email to your abandoned cart emails, get the most out of your customer journey

email series

Email Series

You work hard to improve your customer experience, let's improve your ROI and your subscriber's engagement.

Email Funnel

Email Funnel

Ensure your emails and their dedicated landing pages are both supporting your business goals for the email channel.

What exactly does a detailed report include?

A comprehensive 30+ pages report will be delivered.
Our Visual Experience Report includes your final score, the visual experience analysis results and our custom recommendations.

Our 4-steps process

Once we agree about the emails to assess, you receive your report 5 business days later in your inbox.
Then, we plan a delivery meeting to discuss about the findings and concrete actions.
  • 1
    Contact & Scope

    The first step is to get in touch and to define the email creatives you want to assess.

    Contact us
  • 2

    We evaluate your design and perform our algorithms to score your email. We review your results and prepare a set of recommendations.

  • 3
    Report Delivery

    We form the final report based on the conducted analysis with recommendations for improving user experience and conversion rates.

  • 4
    Delivery Meeting

    We present the results and discuss possible solutions with you and your stakeholders during a video-conference meeting.

Thank you very much for the great report and the presentation. It was super useful, comprehensive and most importantly very concrete, so that we know exactly what to do next.

Gilles Langrand Chief Marketing Officer at Cliple
Gilles Landrand

The analysis and recommendations resulting from the report are extremely valuable. We can clearly visualize the priority optimization points.

Ange Pozzo di Borgo Chief Digital Officer at Becoming Group
Ange Pozzo di Borgo

Data & Research Speak Louder Than Opinions

Predictive Eye-Tracking

As accurate as real Eye Tracking (92%, Approved by MIT)

UX/UI Metrics

Usability, Visual Design and Interaction Design review


Research-based model to simulate the users behavior and context


We work hard to keep it simple.

We developed a unique approach to measure and improve your email creative

ViaRetina provides consulting services to evaluate how prospects and clients will react to your design.

We combine neuromarketing research and artificial intelligence to help you and your stakeholders measure visual attention and optimize conversion rates on your email campaigns.

Our Visual Experience Report includes:

  • A comprehensive report
  • A priority action plan
  • A delivery meeting
  • A follow-up call


Have any questions regarding Visual Experience Reports?
Contact our Founder, Gabriel Gastaud.
He’ll be happy to help you.
Schedule a meeting

We'd love to talk about your emails

To learn how ViaRetina could improve your design process and increase conversion rates, book some time with us or send a message.