Master the Visual Dimension of Your Customer Experience

How Does Your Visual Experience Stack Up?
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Stop limiting yourself to simple reviews for the design of your digital content. Viaretina reveals where your visitors' attention is focused and helps you change the game.

Open Your Eyes

They Trust Us

Elevate Your User Experience

Drive User Engagement From Attention to Action

Grab User Attention

Ensure your key visuals are impossible to ignore.

Eliminate Barriers

Identify and remove design elements that hinder the user journey.

Make Data-Driven Choices

Gain actionable insights for effective design optimization.

I want to optimize my content

^{"Very good study with concrete suggestions to implement. A big thank you for this excellent presentation, it was exciting."}

Angélique Touguet

CRM Manager, Mercedes-Benz France

Optimization

Boost the efficiency of your digital content

Landing Pages

> Improve your conversion rates
> Decipher visual behaviors
> Make better decisions, effortlessly!

Optimize Your Landing Page

Email Campaigns

> Increase your click-through rates
> Go beyond opens and clicks
> Encourage understanding and action

Elevate Your Email Campaigns

They trust us for our pragmatic approach!

Data-Driven Design

Bridge the gap between creativity and performance

Understand and measure visual behavior

Discover new metrics to better understand the visual experience of your prospects and customers.

Identify the causes of friction

Analyze behaviors with your team and reveal friction points in a visual way align stakeholders with your visitors' experience.

Collaborate successfully

Improve internal collaboration between marketing and creative teams. More objectivity for better decisions.

What visual experience do you offer?

Discover the strengths and weaknesses of your content objectively. Our experts will prepare a set of actionable recommendations.

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Our innovative approach

Data and research speak louder than opinions

We've developed a unique approach to measuring and improving your digital content.

Predictive Eye-Tracking

As reliable as laboratory Eye-Tracking results (92% reliability according to MIT)

UX / UI metrics

Usability, visual design and interaction design

Modeling

Proprietary, research-based model to simulate user behavior and context.

Data visualization

We strive to keep it simple and intelligible to facilitate understanding and support decision-making.

Use cases

Serving your team

Marketing Teams

Attract attention for growth

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CRM Teams

Increase your impact at first glance

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UX Teams

Measure and improve the visual experience

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Simplicity

Gain efficiency without constraints

We provide your team with rich visualizations to help you improve your content
and use the right data with your stakeholders.

GDPR Compliant

No Tracking Code

Actionable Recommendations

Say Goodbye to Guesswork

Make informed, objective decisions with Viaretina.

Schedule a meeting